In the other side of innovation vijay govindarajan and chris trimble reveal how to execute an innovation initiative whether a simple project or a grand gutsy gamble drawing on examples from innovators as diverse as allstate bmw timberland and nucor the authors explain how to. The other side of innovation solving the execution challenge author vijay govindarajan sep 2010 vijay govindarajan books amazonca. The other side of innovation by govindarajan and chris trimble busts many myths of innovation and proves that the limits to innovation in organizations have everything to do with management capability the authors bat for keeping the innovation team distinct from the existing business which they refer to as the performance. Vijay govindarajan professor of international business at the tuck school discusses the importance of companies designing teams to tackle innovation and th. In the other side of innovation vijay govindarajan and chris trimble reveal how to execute an innovation initiative regardless of the type of initiative the crux of the challenge is that business organizations are not designed for innovation they are designed for ongoing operations and there are deep and fundamental conflicts between the two