Managing reputational risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation it positions reputation and its associated threats and opportunities where they rightfully belong in the domain of the board room at the heart of good corporate governance leading edge strategy development effective risk . Author information jenny rayner is an independent uk based consultant in 1999 jenny founded abbey consulting to provide consultancy and training on the positive management of risk to improve performance and protect and enhance reputation. Managing reputational risk curbing threats leveraging opportunities inproceedingsrayner2003managingrr titlemanaging reputational risk curbing threats leveraging opportunities authorjenny rayner year2003 jenny rayner published 2003 business list of figureslist of tablesprefaceacknowledgementschapter 1 reputation unravelledchapter 2 the business case for reputation . Jenny rayner chapter first online 31 july 2009 6 citations 19k downloads abstract reputation is the main asset of any organisation and managing reputation is therefore one of the major tasks of executives and board members future uncertainties may be both threats and opportunities depending on how decisions are made and stakeholders involved in an information consultation process to . Managing reputational risk shows how any organisation canapply simple risk management principles to build stakeholderconfidence and safeguard and enhance reputation it positionsreputation and its associated threats and opportunities where theyrightfully belong in the domain of the board room at the heart ofgood corporate governance leading edge strategy developmenteffective risk