Buyology truth and lies about why we buy paperback feb 2 2010 by martin lindstrom author paco underhill foreword 42 out of 5 stars 256 ratings see all formats and editions hide other formats and editions amazon price new from used from kindle edition please retry cdn 1499 audible audiobook unabridged please retry cdn 000 free with your audible trial hardcover . Title buyology truth and lies about why we buy format paperback product dimensions 272 pages 8 x 52 x 07 in shipping dimensions 272 pages 8 x 52 x 07 in published 2 fevrier 2010 publisher crown language english the following isbns are associated with this title isbn 10 0385523890 isbn 13 9780385523899 appropriate for ages all ages look for similar items by category . Martin lindstroms buyology truth and lies about why we buy and the new science of desire goes a long way in answering that question lindstrom explains the methods and mechanics used to judge our true buying tendencies a brief history on past failed practices to elicit this information as well as the current and apparently successful techniques are discussed prior to the meat of the . Find many great new used options and get the best deals for buyology truth and lies about why we buy truth and lies about why we buy broa at the best online prices at ebay free shipping for many products. The following is an excerpt from buyology truth and lies about why we buy by martin lindstrom not surprisingly the smokers were on edge fidgety not sure what to expect barely noticing the